Wild Card Privacy Policy

Last updated February 2022

Our full privacy policy is explained below, but the main points to note are:

• We will only ever ask for what we really need to know.
  
• We will collect and use the personal data that you share with us transparently, honestly and fairly.
  

• We will always respect your choices around the data that you share with us and the communication channels that you ask us to use.
  
• We will put appropriate security measures in place to protect the personal data that you share.
  
• We will never sell your data.
  

Privacy notice and policy

Wild Card is the data controller with full transparency of the supporter data that we hold and manage. You can contact us by email, with the subject ‘Data Protection’.

Email: info@wildcard.land

Introduction

At Wild Card we take your privacy very seriously and we’re committed to protecting your personal information that you’ve shared with us.

The statement below explains how we collect and use the information which you give us.

Our aim is to safeguard your privacy whilst providing a personalised and valuable experience. Collecting personal information is necessary if we are to satisfy the expectations and requirements of our volunteers, staff and supporters.

Our commitment to you:

• We will collect, process and use the personal data that you share with us in a way that is fair, transparent, and honest.
  
• We will only hold and use the personal data that you share with us in the ways you say we can.
  
• You have the right to amend or withdraw your consent about the ways in which we hold and use your personal data at any time.
  
• We will always respect your personal data rights as detailed in current data protection legislation.
  
• As a responsible organisation, we will always comply with our responsibilities and obligations as detailed in current data protection legislation.
  

• Where we have your consent to do so, we may share the information that you provide to us with other organisations with which we are working, for example on campaigns or activism activities. We will tell you who they are when we ask for your consent to do this. If you don’t want us to share your data with them, you simply need to tell us. You can also amend your consent at any time by contacting us.
  
• We will update the data that you have shared with us regularly, and ensure it is accurate.
  
• We will log all changes that we make to the personal data that you share with us. You can ask to see a record of the changes at any time.
  
• We will do all that we can to protect the personal data that you share with us through reasonable technical and organisational safeguards and measures.
  
• We will make sure we manage your data in line with the rights that you have under the 2018 Data Protection Act, including the right to object or restrict the ways in which we process your data, and your right to request the erasure of your data.
  
• We will always comply with the current UK Information Commissioner’s Office guidance.
  

All the data that we use is held in accordance with the requirements laid out in current data protection legislation. 

Ways in which we use your personal information

In some areas of our website and other communications, we ask you to provide personal information that will enable us to enhance your site visit or contact you with information you request or that may be of interest to you, such as when you subscribe to our emails, make a donation, or take an online action. 

We may analyse the personal information you provide and may make use of additional information sources to help us build a better profile of you. This helps us to understand you better, to improve the reach of our campaign work and make sure our communications to you are as relevant as possible. 

We keep your personal information only for as long as required for the purposes for which it’s supplied. Where your information is no longer required, we will always make sure it is disposed of in a safe and secure manner.

We will only ever use your data in line with our commitments to you. Should you have any concerns about this, please send us an email to: info@wildcard.land

Our communications

We will only ever contact you directly using the methods for which you have given your clear consent.

We want to give you as much control over the ways we communicate with you as possible. If you’d prefer we did things differently – or even stop contacting you entirely – all communications from us will always explain how to opt out of future communications or change your preferences. Our aim is to give you complete control over how we use your personal data that you share with us.

How we hold and process your personal data

To ensure that we communicate with you through your preferred channels (eg, post, email, phone or text message), you can update your preferences at any time. To change your preferences, please contact us: info@wildcard.land

To be compliant with the Data Protection Act 2018, we need to have a legal basis through which we may hold and process your data. Having completed the relevant assessments, Wild Card is using legitimate interest as our legal basis for all postal communication, and for telecommunications. For email and text messaging our legal basis for processing will be consent.

Sharing your data

We will never sell your details to other organisations.

If you’ve given your specific consent for us to share your data, we may share your contact details with local Wild Card campaigners, or partners of the campaign.

If you sign a petition which involves a hand-in, for example a petition to be handed in to the government, it may be necessary to include some contact details on the petition hand-in. These details will not be shared further. We would only disclose your data if we are obliged to do so by law.

We will sometimes use approved third party partner agencies to process information on our behalf, such as a mailing house to post communications to supporters. Third parties with which we share your information are only authorised to use that information to fulfill their contractual obligations to us. They are not permitted to use it for any other purpose. We retain full responsibility for how your personal information is used and we conduct comprehensive checks on these companies before we work with them and periodically throughout the duration of our relationship. 

Keeping your details up to date

The accuracy of your information is important to us. If you change your home or email address, or if any of the other information we hold is inaccurate or changes in any way, or even if you simply wish to check that the data you have shared with us is up to date, please email us at info@wildcard.land

Security

We know how much trust you place in us when you share your personal data. Because of that we place great importance on the security of your personal information and will always take appropriate precautions to protect it. This applies both to the physical security of the data that we hold, and the high level of digital security features that we use.

This website uses industry-standard software protection for secure financial transactions. Your personal information, such as your credit card number, name and address, is securely encrypted so that it cannot be read as the information travels over the internet. While on a secure page, such as our donation form, the lock icon on web browsers such as Firefox and Chrome becomes locked to indicate this. We never hold your credit card details on our website or in our own records.

Even with all these precautions, no data transmission over the internet can be guaranteed to be 100% secure. So, while we strive to protect your personal information, we cannot guarantee the security of any information which you disclose to us online and you must understand that you do so at your own risk.

We take care to protect your personal information. We take steps to ensure that access to personal information is restricted to employees who need it and that all Wild Card staff who handle personal information are kept up to date on our data management, security and privacy practices. Our employees are notified and reminded about the importance we place on privacy, and what they can do to ensure your information is protected.

Changes

We may make changes to this policy from time to time. If we change our Privacy Policy we will post the changes on this page, and will hold a record of the changes that we make. When we make significant changes to this policy we will communicate with our supporters to tell them what has changed. Please revisit the policy when you want to confirm how we use your personal information.

Access to your personal information

Under the General Data Protection Regulation, you have the right to request and be sent:

• confirmation that your data is being processed;
  
• access to your personal data; and
  
• other supplementary information that we hold about you.
  

You can make a request by emailing us. We will take steps to confirm your identity before releasing any information to you. We will respond to your request within one calendar month of the request, unless there are exceptional circumstances.

Your rights and acceptance of this policy

By sharing your consent preferences and using our sites, you consent to the collection and use of information by Wild Card in accordance with our Privacy Policy. If you do not agree to this policy, please do not use our sites.

Any personal information submitted via our websites is treated in accordance with current UK data protection legislation. To find out more about your entitlements under current and future data protection legislation, visit the Information Commissioner’s website.

Privacy policy for minors

The protection of minors is very important to us, so we won’t actively seek opportunities to collect personal information from under-18s. However, we don’t want to exclude under-18s from opportunities to support our work either (with the exception of donations), so we may sometimes need to store their personal information. Where appropriate, we’ll ask under-18s for their date of birth to make sure they’re completely excluded from our fundraising activities.

Minors should always ask a parent or guardian for permission before sending personal information to anyone online.

Information retention

We will hold your personal information on our systems for as long as is appropriate for the activity that you are supporting (for example participating in a campaign or making a donation to support our work). If you ask for your personal information to be deleted we will manage your request in a transparent way, and in line with our data retention policy. We may, however, retain a secure anonymised record for research and analytical purposes.

We regularly review the data we hold to ensure it is held in line with consent of the person who shared it with us.

Email

While we will take all reasonable steps to protect and secure your personal data, we cannot guarantee the confidentiality of any messages transmitted between you and us via email as these are potentially accessible by the public. We will not be liable to you or anyone else for any loss relating to any email message sent by you to us or by us to you.

Like many organisations, we can estimate how many supporters open our emails by counting how many have downloaded the images in them. We also track how many supporters click the links in our emails. By keeping track of which emails our supporters open and click, we can find out what content is popular, and therefore send more of the kind of emails our supporters read. It also means that if a supporter – like you – appears to have stopped opening or clicking emails, we can ask them why. This feedback helps us to improve our emails for the future.

Sensitive information

When using or subscribing to our services, you may choose to provide us with information which is defined as sensitive personal information under the terms of the Data Protection Act 2018. Examples of sensitive information include details of your ethnicity or state of health. As with all the personal information which you provide to us, we shall use and store this information carefully in accordance with this privacy policy. We will always explain why we are collecting this kind of information if we ever ask for it, and we will always ask for your consent to use this data.

This privacy policy is governed by the laws of England, Wales and Northern Ireland.